Give Your Readers the Chance to Opt In to Your List
After you’ve built a website and learned how to use keywords to drive traffic to your items, the next step is to ensure that those visitors become repeat buyers.
This is accomplished by presenting an opt-in offer. Visitors to your website can select to obtain a free gift or additional information about what you have to offer them by opting in (through email). This will assist you avoid being labelled a spammer.
An opt-in is a critical component of your business. This is the tool that will allow you to keep contacting potential consumers. Someone who doesn’t buy after their initial visit to your website may do so once you’ve formed a relationship with them and they’ve learnt to trust what you’re saying.
Not only will you be able to reach people that opt in, but if they enjoy what you have to say, there’s a chance they’ll share it to a friend. Customers that come to your site and buy directly from it should opt in because they’ve already showed an interest in what you have to offer and the chances of them buying from you again are incredibly high.
However, you’ll need their consent to contact them. If a customer leaves your site without making a purchase, it’s quite likely that you’ll lose their business unless you have another opportunity to contact them.
Of course, there will always be others that read about your items or information, but they are wary of trusting anything because they have been burned before. As a result, you’ll need the chance to demonstrate them that you’re not the same guy who took their money and their faith.
You have the opportunity to demonstrate them that there are still excellent people working in internet enterprises, but you won’t be able to do so unless they sign up for your mailing list. Make sure your opt-in box is visible at the top of your page.
Most site visitors do not scroll all the way to the bottom of the page, which is a sad fact. You should also keep in mind that they have no motive to allow you to contact them. They realize you’re trying to sell them something by talking about your items.
As a result, you must ensure that the opt-in is important to them. To convince people to sign up, give them something they desire or need. It could be as basic as a brief eBook, report, or a series of emails known as a newsletter.
Whatever it is, make sure it’s worth the download, and you’ll find that when you send out communications to your opt-in list, people are much more likely to pay attention to what you have to say.