After Nailing Down a Niche You Need to Tackle Keywords
After you’ve decided on a niche, you’ll need to conduct keyword research in order to promote your website. Many new business owners make the mistake of deciding on a speciality and then establishing a website without first conducting keyword research.
Entrepreneurs who appreciate the value of well-chosen keywords, on the other hand, invest time in research because they comprehend the link between traffic and keywords. Because those are the phrases your target audience uses in a search engine, proper keyword research will allow you to know which words catch their interest.
Keyword research will help your website or blog rank at the top of search engine results, resulting in more visitors. When it comes to keyword research, even minor details like a word’s plural form might make a difference.
For example, if your niche is pet training, you should be aware that the phrase “dog” receives 45 million monthly searches whereas the word “dogs” receives only 16 million.
Nailing Down a Niche
Your goal is to choose keywords with the highest search volume per word. You want something with low competition but a high number of searches. You can pay for sophisticated keyword tools like Market Samurai to assist you in your search, but there are other free alternatives, such as Google Adwords Keyword Tool, that provide you with the data you need to attract the traffic you desire.
You’re missing out on vital traffic and sales if you’re using the wrong keywords. You can drive visitors to your site by using the wrong keywords, but they will be folks who aren’t interested in what you’re selling. Your keywords should be relevant to your target audience.
When creating your website, you should make sure that you not only utilize keywords in your paragraphs, but also in your titles. Choose a name for your website that includes one or more keywords in the URL.
Remember that the more effectively you apply SEO on your site, the higher it will rank in search engine results. One of the most common mistakes made by entrepreneurs is naming their pages wrong.
Be as precise as possible. There isn’t a ‘About’ page. Returning to the prior example of pet training, create a page called “About Pet Training.” Use a keyword phrase as well when creating a contact page or box. “Contact me for additional information about pet training,” for example. You’ll get more keywords as a result of this.